Alex Machado

Software Engineer

I build scalable, efficient, and high-performing backend systems that power seamless digital experiences.

About

I started my career back in 2018 as an email production developer learning the basics of HTML and CSS. Over the years, I’ve expanded my expertise across the full stack—developing frontend interfaces, managing teams, and now focusing heavily on backend development.

Lately, my work has been centered on building APIs and server-side logic for a live-streaming platform, architecting scalable backend solutions, and creating developer-friendly tools. I’ve developed two npm packages: one for handling Iterable API calls in any JavaScript backend environment and another for fetching and rendering ads in React.

I greatly enjoy the intersection of design and engineering, and I’ve found a real passion for optimizing backend systems, improving API performance, and building tools that streamline development workflows.

When I’m not at the computer, I’m usually drawing, painting, hanging out with my cat, or trying to get the top score on the F-Zero leaderboard.

Experience

  1. 2021 - Present

    Design, build, and optimize high-performance backend systems, APIs, and developer tools for a variety of projects. Led the development of npm packages that simplify Iterable API integration and ad rendering in React applications. Developed and maintained scalable server-side logic for a live-streaming platform. Collaborated with frontend engineers and UX/UI designers to create seamless integrations between backend services and user interfaces. Conducted code reviews and provided technical mentorship to improve overall team efficiency and code quality.

    • HTML
    • CSS
    • Javascript
    • Typescript
    • PHP
    • npm
    • Node.js
    • Next.js
    • WordPress
  2. 2019 - 2021

    Led a team of 3 developers, implementing email marketing strategies and optimizing code for improved performance, resulting in $12 million in revenue yearly. Worked closely with cross-functional teams to gather and refine project requirements. Diagnosed and resolved bugs and issues, ensuring a seamless user experience.

    • HTML
    • CSS
    • Email on Acid
    • LiquidScript
    • Blueshift
    • WordPress
  3. 2018 - 2019

    Worked as sole contributor implementing email marketing strategies and optimizing code for improved performance. Worked closely with cross-functional teams to gather and refine project requirements. Assisted migrating CMS platforms. Diagnosed and resolved bugs and issues, ensuring a seamless user experience.

    • HTML
    • CSS
    • Email on Acid
    • LiquidScript
    • Blueshift
    • WordPress